Staccato

When you think of the best car, you think Ferrari. The best watch? Rolex. Well, when it comes to handguns, used primarily as personal protection and marksman devices by law enforcement, Staccato is the standard bearer. The brand is elite, both in price and performance.

But the client didn’t want to showcase that. They wanted to highlight families, true stories, life and love. Because for many Americans, a quality firearm is about more than sport or defense. It’s about being locked in on family and freedom. We wrote the campaign tagline, directed the photo and video shoot, conducted the interviews, designed the packaging, etc. You name it, we worked with the client to get it done with the right mood for the product and people.