ITS Implants

Science is incredible. Especially when it’s applied to engineering medical devices that can help humanity.

ITS was doing exactly that with a humerus stabilizing device, more sturdy, light and durable than anything before it. That’s no joke either. For the print ad, we used the weight of the magazine as a reference for the headline that told readers the device was lighter than the magazine they were holding. We also designed the website and digital ad work with the same, clean white and black system that made a hero of the device itself. Leaning in an advanced tech direction, with writing that had just a hint of sensibility and smarts.