Oviedo Family Health Center
Photography | Social Strategy + Campaign
Oviedo Family Health Center launched a new Pediatric Division in late 2018. To help promote the new practice, we launched targeted social media that highlighted the professionalism and personal attention they delivered.
But to get there, the practice needed new, beautiful photography. They wanted to show the smiling faces of the doctors, nurses and patients. They wanted to show their nice offices, as natural light fills the rooms. As such, we conducted a photo shoot, during the day, without shutting down operations. It was more heartwarming than work. Everyone had reason to actually smile, and the photos turned out both genuine and comforting.
