Ruth’s Moonshine
Brand Identity | Packaging Design
Grandma always had the best jokes. Because she was hammered on moonshine the whole time.
We had to get her secret out in the world with a brand that represented attitude, love, homemade goods and a bit of a dark side. So with a wink and a smile, some caution tape and vintage hand drawn type, we gave granny and her drink a brand and packaging that dares to match her attitude. So customers will be excited, and a little scared, to learn a thing or two about the good ol’ days and walking barefoot for miles to school.
