Wilkerson Moravian Bakery
Brand Identity | Packaging Design
A century of secrets baked into every batch. Wilkerson Moravian Bakery have been masters of their family’s craft, pride, passion, and way of life since 1925.
So we sought to put as much care into their brand and packaging, as they put into every single hand-baked cookie that comes out of their ovens. Of course, we had to be tasteful. We had to reinvigorate tradition, not change it. We had to honor the past, without living in it. It was a balance, just like they balance, spice with mystique. Sugar with savory. And flavor with memories. Together, we collaborated and arrived at a beautiful vision that honored the family and the Moravian art of baking. And we ate a lot of super amazing cookies.
