Toraja Mountain Coffee

Make every day exotic.

Toraja Mountain Coffee represents a hands-on commitment to nature, from preparing the fields for planting to harvesting, roasting, and packaging. Every touchpoint of the coffee is about maintaining the highest quality from farm to full cup.

So the brand demanded to be infused with the vibrancy of the product’s richness and the people who cultivate it in every aspect possible. It had to be earthy and exude the vibrant colors of Indonesian life. It might sound easy, but communicating what a wild, naturally-grown cup of coffee can do to change your outlook on life– well, that takes time. It also requires understanding the nuance of the processes– and in this case, it required us to literally harvest the coffee beans while standing in the mountaintop jungles of Toraja, South Sulawesi, Indonesia. And that’s what we do. We stand shoulder-to-shoulder with our clients and literally sweat the small stuff that makes a brand tangible, relatable, and true to itself.